My freelance experience ranges from creative artworking, branding, graphic design and websites.
Pala Jewellers are a family-run jewellery business based in Coventry. After consultation and competitor research, we landed on a design that allows the product and brands to be the hero. I created the site using Wordpress – the perfect platform for boosting SEO, measure traffic with Google Analytics and a user friendly content management system. Once the design was complete, I could hand-over the site, knowing the Wordpress's intuitive CMS would be suitable should Pala Jewellers wish to add more content.
Channel Engage employ in-house research and data teams, building unique tools to drive demographic measurement, trend tracking and conducting shopper research. They utilise this expertise to help brand owners and agencies identify both positive and negative influences on consumer product sales.
This was a rebranding project, providing both brand identity design, stationery and website rollout. My design partner Liam Sharp and I, opted to modernise Channel Engage, reflecting their innovative approach to creating increased footfall within the retail environment and ultimately connecting the brand to the consumer.